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investors & VCs
investors & VCs
We work with investors to help them assess the viability of the marketing strategies of the portfolio companies.
WHITE PAPER - MAY 2025
WHY VCS SHOULD RETHINK THEIR APPROACH TO MARKETING?
Solid marketing isn't a luxury—it's a strategic edge.
In a recent white paper, we partnered with NOTWICS to survey 183 VCs and uncovered a key growth bottleneck:
🔸 69% say poor marketing has prevented companies from scaling
🔸 62% rely on retention metrics, but 38% say startups underperform there
🔸 Yet only 23% work with marketing experts at all
We believe that marketing should be treated as a growth engine, not an afterthought.
By integrating growth marketing expertise from due diligence to post-round scaling, VCs can unlock smarter spending, faster traction, and more confident investment decisions.
In a recent white paper, we partnered with NOTWICS to survey 183 VCs and uncovered a key growth bottleneck:
🔸 69% say poor marketing has prevented companies from scaling
🔸 62% rely on retention metrics, but 38% say startups underperform there
🔸 Yet only 23% work with marketing experts at all
We believe that marketing should be treated as a growth engine, not an afterthought.
By integrating growth marketing expertise from due diligence to post-round scaling, VCs can unlock smarter spending, faster traction, and more confident investment decisions.
| Read full white paper |
LET MARKETING DRIVE PORTFOLIO PERFORMANCE
Solid Water bridges the gap between vision and execution — combining senior-level expertise, full-funnel strategy, and data-driven growth to help your portfolio companies scale with confidence. Here’s how we can help.
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Pitch decks often gloss over key marketing assumptions.We start by speaking directly with the founders to unpack their thinking — clarifying goals, testing logic, and surfacing any early-stage misalignment.
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We analyze the current marketing setup and proposed roadmap to evaluate whether the team’s strategy is capable of meeting the pitch deck targets.
You'll get a clear view of strengths, risks, and blind spots — so you can invest with clarity. -
Based on what we uncover, we deliver clear, actionable guidance to strengthen the startup’s marketing foundation.
From tech stack upgrades to sharper audience insight and smarter rollout strategies — we show exactly what needs to change, and why.
READY TO BACK REAL GROWTH?
Turn insight into action.
We help your portfolio companies scale with clear,
data-driven marketing.
We help your portfolio companies scale with clear,
data-driven marketing.
Contact us