a marketer
Learn more about growth metrics and martech, CJMs, retention and referral programmes, omnichannel funnels and experimental frameworks
a founder/business owner
Make sense of the marketing jargon, call out on BS and make informed decisions when it comes to marketing strategy and budget allocation
an investor
Know what makes a viable marketing strategy to see through the targets in a pitch deck; see the difference between a founder's wishful thinking and a strategy that brings growth