SOLID WATER MARKETING AGENCY

Public Campaigns

We use innovative marketing technologies to design communications campaigns which help you achieve your business, reputational, political and advocacy goals

SOLID WATER MARKETING AGENCY

Public Campaigns

We use innovative marketing technologies to design communications campaigns which help you achieve your business, reputational, political and advocacy goals

We help our clients achieve results

100+ successful campaigns

Solid Water Marketing Agency launched over a hundred of successful digital and hybrid campaigns, both in local communities and globally
360° marketing approach

We manage all stages of a marketing campaign: from defining the key messages to landing them across all relevant channels with the view to change opinions and influence behaviours.
experience working across various geo clusters

We've launched campaigns for clients from Asia, UK, US, DACH, West Africa, Middle East, Eastern Europe, etc

Book a 30 min consultation

Team portfolio and creds

brands and campaigns

Case study in a spotlight

RIGHT TO BE A MOTHER
Global campaign #RightToBeAMother aimed at changing the rules of the international beauty pageants, Miss World and Miss Universe, involving global influencers and internationally prominent human rights lawyers in the US and UK (2018-2023)

Outcomes of the campaign

Global media coverage in The New York Times, Sky News, Fox News, CNN, BBC, ITV, The Telegraph, The Times, The Sun, The Independent and many more.
25,000 signatures of the petition on change.org
Legal action against Miss World in the UK (Ravi Naik, Human Rights Lawyer of the Year 2018 in the UK) and against Miss Universe in the US (Gloria Allred, a renowned human rights activist and a founding partner of Allred, Maroko & Goldberg law firm)
In August 2022, Miss Universe announced that it would begin allowing married women and mothers to compete.

Download other case studies

Our team

Daria Partas

Co-founder

a public relations expert with 20 years of international experience. Based in London, she advises clients in the US, UK, Germany, Switzerland, Israel, UAE, South Africa, and Central Asia. Her career includes working with/for corporates such as BT Group, VEON, and CNN International.
Maria Tsarkova

Co-founder, CMO

an expert in strategic marketing, specializing in building data-driven, omnichannel strategies and leveraging sustainable sources of growth.
Ex-Growth & Acquisition Lead at Tandem Bank, Maria holds an MSc in Strategic Marketing from Imperial College Business School.

Anastasia

Head of Strategic Marketing

A strategic marketer experienced in developing acquisition and growth strategies in fintech, FMCG, and creative industries. She is skilled in customer journey mapping and analysing customer profiles to craft strategies that drive business success.
Alex

Senior Adviser, Political Campaign Strategist

Senior political campaign strategist with 20+ years of experience of devising election campaign concepts, narratives and messages. Key areas of expertise include political landscape analysis, socio-political stratification and analysis, target audience message tailoring to achieve maximum turn out and vote.

Book a 30 min consultation

Our services

narrative & messaging framework

We help you to tell your story in compelling ways to influence the opinions of your stakeholders, whether it is the general public or groups of opinion leaders.

1

shaping messaging, positioning and public facing ethos

2

shaping the personal credibility, positioning and backstory

3

developing relatable public-facing messages

4

producing a Q&A document that acts in support of positive storytelling and potential challenging questions

design & content production

Stand out across all channels with our creative services. We create content that communicates your story effectively.

design & content production

Stand out across all channels with our creative services. We create content that communicates your story effectively.

digital strategy and media planning

We are experienced in working with all media platforms:
organic & paid

opinion leaders & content creators management

We work with opinion leaders, social media influencers and content creators to boost your campaign’s authenticity and build trust.

opinion leaders & content creators management

We work with opinion leaders, social media influencers and content creators to boost your campaign’s authenticity and build trust.

marketing technologies

We use cutting edge marketing data technologies to deliver real-time actionable insights. We implement the learnings and experiment every day to help our clients achieve their goal or KPIs quickly.

how we work

1

define campaign goals

We don't work with just 'media coverage', we work with your end goal such as:

winning the elections
creating environment for negotiations
changing public opinion
shifting perceptions about you, your business or an issue close to your heart

2

choose tactics, instruments, & channels

We choose a strategic set of instruments and platforms to solve the task.

3

create narrative & messages

We plan and launch growth sprints that incorporate our hypotheses on possible growth levers.

4

launch
campaigns

We launch campaign, constantly assessing learnings and correcting narratives and strategy if needed.

Contact us

to learn how we can help you achieve your reputation
and business goals with sophisticated communications technologies and solutions

Email