CLIENT CASE
Waldhotel Fletschhorn
Establishing a direct acquisition channel and achieving X2 increase in bookings YOY
Client profile
Boutique hotel in the Swiss Alps

  • long-standing history, built in 1906
  • during the 1980s to the 2010s, the property was mostly known for its Michelin star restaurant
  • in the 2010s, the hotel and the restaurant received plenty of coverage in major media publications
  • in 2018, the business was sold to the new owners and shut down for two years
  • in 2020, the hotel reopened, reimagined as a well-being escape
Our Services
Throughout the year, we worked in the capacity of the client’s marketing team:
PR & media
content production & SMM
email marketing
brand identity & strategy
influencer marketing
web-development
local marketing
paid ads
Results
Over the course of the year, we experimented with various approaches, developed and tested a marketing strategy tailored to the hotel’s unique selling points, local context, and seasonal booking trends.
  • x5
    Year on year increase in bookings during the winter season
    X2 — year on year growth in total

  • 50%
    Of booking come from the direct channel, which was built from scratch

  • Marketing infrastructure
    We created the foundation for future marketing activities — from brand guidelines to the website, etc

Results
Over the course of the year, we experimented with various approaches, developed and tested a marketing strategy tailored to the hotel’s unique selling points, local context, and seasonal booking trends.
    x5
    Year on year increase in bookings during the winter season
    X2 — year on year growth in total
    50%
    Of booking come from the direct channel, which was built from scratch
    Marketing infrastructure
    We created the foundation for future marketing activities — from brand guidelines to the website, etc
    Learn how we achieved this