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Solid Water is a Growth Marketing Agency
Built for scalable, measurable Growth.
Built for scalable, measurable Growth.
We help scale-ups and ambitious brands design and execute growth systems
that increase acquisition, improve retention, and drive revenue.
What we do
Solid Water is a growth marketing agency specialising in:
We work with fintech, telecom, consumer, and high-growth technology companies.
- Full-funnel growth strategy
- Conversion optimization (CRO)
- Retention and lifecycle marketing
- Rapid multi-channel experimentation
We work with fintech, telecom, consumer, and high-growth technology companies.
Marketing that drives growth
Why choose Solid Water?
Tilda Publishing
- Focus on isolated channel outputs
- Report impressions and reach
- Run isolated campaigns
- Operate without a unified growth model
Many marketing teams:
This is a cost-centric marketing.
We design connected growth infrastructure tied directly to business outcomes.
North Star alignment
Every initiative maps to a measurable business objective.
Structured experimentation
We develop hypotheses, run controlled tests, and measure commercial impact.
Full-funnel integration
Acquisition, conversion, and retention are managed as one system.
Performance transparency
We report on revenue impact, CAC efficiency, and retention improvement — not surface metrics.
Every initiative maps to a measurable business objective.
Structured experimentation
We develop hypotheses, run controlled tests, and measure commercial impact.
Full-funnel integration
Acquisition, conversion, and retention are managed as one system.
Performance transparency
We report on revenue impact, CAC efficiency, and retention improvement — not surface metrics.
Our approach: Growth as a system
We design connected growth infrastructure tied directly to business outcomes.
North Star alignment
Structured experimentation
Full-funnel integration
Performance transparency
North Star alignment
Every initiative maps to a measurable business objective.
Structured experimentation
We develop hypotheses, run controlled tests, and measure commercial impact.
Full-funnel integration
Acquisition, conversion, and retention are managed as one system.
Performance transparency
We report on revenue impact, CAC efficiency, and retention improvement — not surface metrics.
Every initiative maps to a measurable business objective.
Structured experimentation
We develop hypotheses, run controlled tests, and measure commercial impact.
Full-funnel integration
Acquisition, conversion, and retention are managed as one system.
Performance transparency
We report on revenue impact, CAC efficiency, and retention improvement — not surface metrics.
Every initiative maps to a measurable business objective.
We develop hypotheses, run controlled tests, and measure commercial impact.
Acquisition, conversion, and retention are managed as one system.
We report on revenue impact, CAC efficiency, and retention improvement — not vanity metrics.
Our approach: Growth as a system
Our core service is a Growth Marketing Programme
Our core service
Growth Marketing Programme
A structured engagement model designed to identify and scale new growth opportunities.
Growth Marketing Programme
A structured engagement model designed to identify and scale new growth opportunities.
1. Research & Funnel assessment
We analyze target audiences, funnel performance, positioning, channels, and MarTech to uncover constraints, opportunities, and key growth levers.
2. Full-funnel growth strategy
We turn insights into a clear roadmap aligned to your North Star metric, CAC, LTV, and retention and revenue goals — covering channel priorities, messaging, budget allocation, and measurement.
We turn insights into a clear roadmap aligned to your North Star metric, CAC, LTV, and retention and revenue goals — covering channel priorities, messaging, budget allocation, and measurement.
3. Growth sprints
We run monthly growth sprints with clear tests, ownership, tracking, and budget shifts — reducing waste and accelerating measurable growth.
Measurable growth outcomes
We measure success by the metrics that matter to your business.
Here's how we've helped our clients achieve breakthrough growth.
Here's how we've helped our clients achieve breakthrough growth.
- MusictechFROM 0 TO 100K USERS
IN 6 MONTHS
Implemented a structured multi-channel acquisition model combining digital and PR.
- HospitalityX2 REVENUE GROWTH
IN 12 MONTH
Expanded acquisition sources and improved lifecycle performance. - Fintech30% SAVINGS
ON THE MARKETING SPEND
Validated go-to-market strategy through structured testing, preserving ROI while reducing waste.
How we measure growth
We evaluate performance using: Every engagement is tied to clear financial outcomes.
-
Customer Acquisition Cost -
Lifetime Value -
Pipeline Velocity -
Revenue Growth Rate -
Retention & Churn Metrics -
Payback period
FAQ
Find answers to common questions about our services, approach, and how we work with clients.
Solid Water is a UK-based growth marketing agency focused on building measurable, scalable growth systems.
Our core service is the Growth Marketing Programme, a structured engagement covering:
North Star Metric Workshop
A working session to define and align your organisation around the metric that drives sustainable growth.
Growth Team Training
Hands-on training to implement experimentation frameworks and performance-driven marketing processes.
Fractional CMO Support
Senior-level growth leadership without a full-time commitment.
Each service is designed to improve commercial performance, not surface metrics.
Our core service is the Growth Marketing Programme, a structured engagement covering:
- Growth strategy
- Full-funnel marketing execution
- Experimentation frameworks
- Performance optimisation
North Star Metric Workshop
A working session to define and align your organisation around the metric that drives sustainable growth.
Growth Team Training
Hands-on training to implement experimentation frameworks and performance-driven marketing processes.
Fractional CMO Support
Senior-level growth leadership without a full-time commitment.
Each service is designed to improve commercial performance, not surface metrics.
The Growth Marketing Programme is a structured framework for building repeatable growth across the full customer journey.
It operates in three phases:
1. Research & Funnel Assessment
We analyse:
2. Full-Funnel Growth Strategy
We translate findings into a structured roadmap aligned to:
3. Growth Sprints
The strategy is executed through structured monthly growth sprints.
Each sprint includes:
It operates in three phases:
1. Research & Funnel Assessment
We analyse:
- Target audiences and demand drivers
- Funnel performance at each stage
- Positioning and competitive differentiation
- Channel effectiveness
- MarTech infrastructure and data integrity
2. Full-Funnel Growth Strategy
We translate findings into a structured roadmap aligned to:
- North Star metric
- Customer acquisition cost (CAC)
- Lifetime value (LTV)
- Retention and revenue targets
3. Growth Sprints
The strategy is executed through structured monthly growth sprints.
Each sprint includes:
- Defined hypotheses
- Prioritised experiments
- Clear ownership
- Performance measurement
- Budget reallocation based on results
Traditional campaigns are often time-bound and channel-specific.
A Growth Marketing Programme is:
A Growth Marketing Programme is:
- Ongoing rather than one-off
- Full-funnel rather than top-of-funnel focused
- Experimentation-led rather than static
- Measured against commercial metrics rather than awareness metrics
Yes — we partner with venture capital firms, angel investors, and private equity funds to unlock growth within their portfolios.
Our investor-focused services include:
Our investor-focused services include:
- Marketing Due Diligence — Assessing the scalability of marketing strategies during funding rounds.
- Portfolio Growth Audits — Identifying hidden growth levers in underperforming or high-potential companies.
- Post-Investment Acceleration — Deploying our Growth Marketing Programme to help portfolio companies hit aggressive growth targets faster.
Our name reflects the approach of blending art with robust data. Flexible by nature but unequivocal about a solid data stack as the foundation for all decision making.
We work primarily with:
- Fintech
- Healthtech
- Hospitality
- Consumer and digital products
At Solid Water, success means real business impact — not vanity metrics. We use a full-funnel, data-driven approach that ties marketing performance directly to your core business outcomes.
Our focus is on meaningful KPIs like customer acquisition cost (CAC), lifetime value (LTV), retention rates, and revenue growth — not just clicks or impressions.
We emphasize ongoing refinement of strategies. Campaigns aren’t static—they evolve based on: user feedback, funnel analysis, sprints results or market changes ensuring your growth stays sustainable, measurable, and ahead of the curve.
Our focus is on meaningful KPIs like customer acquisition cost (CAC), lifetime value (LTV), retention rates, and revenue growth — not just clicks or impressions.
We emphasize ongoing refinement of strategies. Campaigns aren’t static—they evolve based on: user feedback, funnel analysis, sprints results or market changes ensuring your growth stays sustainable, measurable, and ahead of the curve.
We don’t stop at strategy. Once your growth programme is defined, you can choose:
Growth Sprints Management — We collaborate with your team to prioritise, run, and optimise growth experiments. We run strategic checkpoints at the start and end of each month, and provide ongoing guidance to keep growth efforts focused and accountable.
Growth Execution — Prefer us to handle it end-to-end? We’ll execute the entire programme for you — managing your funnel, coordinating with product and sales teams, and acting as an embedded growth partner.
Growth Sprints Management — We collaborate with your team to prioritise, run, and optimise growth experiments. We run strategic checkpoints at the start and end of each month, and provide ongoing guidance to keep growth efforts focused and accountable.
Growth Execution — Prefer us to handle it end-to-end? We’ll execute the entire programme for you — managing your funnel, coordinating with product and sales teams, and acting as an embedded growth partner.
You can contact us through our website's contact page or email us at marketing@solidwateragency.com
Yes.
We offer an initial consultation to understand your current growth challenges and determine whether our approach is appropriate for your stage and objectives.
You can schedule a consultation through our website.
We offer an initial consultation to understand your current growth challenges and determine whether our approach is appropriate for your stage and objectives.
You can schedule a consultation through our website.
Ready for measurable growth?
We'll help you scale with clear, data-driven marketing.
Start your growth journey