Often startups are missing guidance and imperatives from within to look for the kind of support which would help them grow - one that offers holistic result-focused approach. Instead, many end up wasting their round money on chaotic disjointed marketing activations with unclear impact on the bottom line.
To understand the sentiment among VCs towards marketing for startups, we partnered with NOTWICS, the leading Investor Relations consultancy in the UK, to survey 183 VCs and the results were eye-opening.
This white paper argues that VCs should proactively integrate growth marketing expertise early on, from due diligence to post-round scaling, to maximise startup success and de-risk their investments. Download the white paper to learn the key findings of our survey.