TIRED OF VANITY METRICS?
LET'S FOCUS ON REAL GROWTH
LET'S FOCUS ON REAL GROWTH
We're a growth marketing agency that helps Founders and ambitious Marketing Directors
break through plateaus and achieve their North Star.
TIRED OF VANITY METRICS?
LET'S FOCUS ON REAL GROWTH
LET'S FOCUS ON REAL GROWTH
We help Founders and ambitious Marketing Directors
break through plateaus and achieve their North Star.
OUR EXPERT TEAM IS TRUSTED BY AMBITIOUS COMPANIES
ACROSS FINTECH, TELECOMS, AND CONSUMER
ACROSS FINTECH, TELECOMS, AND CONSUMER
WHY CHOOSE SOLID WATER?
Traditional marketing isn’t built for scale. Solid Water is.
SOLID WATER APPROACH
- LASER-FOCUSED ON THE KEY GROWTH METRICS
- FULL-FUNNEL MARKETING & OMNICANNEL CAMPAIGNS
- AGILE APPROACH DRIVEN BY DATA AND EXPERIMENTATION
- A SINGLE-WINDOW INTO THE WORLD OF MARKETING
Tilda Publishing
- REPORTING ON REACH AND IMPRESSIONS
- SINGLE SERVICE OFFERING
- SILOED IN-CHANNEL STRATEGY & EXECUTION
- DISCONNECTED FROM BUSINESS GROWTH MARKERS
TRADITIONAL APPROACH
Our core service is a Growth Marketing Programme
Our core service
GROWTH MARKETING PROGRAMME
Designed to uncover new sources of growth that have a direct impact on you North Star metric,
the programme sees through the full customer journey:
the programme sees through the full customer journey:
from creating
a customer need
a customer need
to the first purchase
to becoming
a loyal customer
a loyal customer
REAL RESULTS FOR AMBITIOUS BRANDS
We measure success by the metrics that matter to your business.
Here's how we've helped our clients achieve breakthrough growth.
Here's how we've helped our clients achieve breakthrough growth.
- MusictechFROM 0 TO 100K USERS
IN 6 MONTHS
We worked on the start-up's acquisition strategy across digital & PR channels.
- HospitalityX2 REVENUE GROWTH
IN 12 MONTH
We broadened the client's sources of acquisition and improved re-engagement from past clients. - Fintech30% SAVINGS
ON THE MARKETING SPEND WHILE PRESERVING ROI
Insights from our digital test GTM campaign allowed to save budget on a full rollout.
White paper
WHITE PAPER - MAY 2025
Aligning incentives for founders and investors via
strategic marketing partnerships
strategic marketing partnerships
Often startups are missing guidance and imperatives from within to look for the kind of support which would help them grow - one that offers holistic result-focused approach. Instead, many end up wasting their round money on chaotic disjointed marketing activations with unclear impact on the bottom line.
To understand the sentiment among VCs towards marketing for startups, we partnered with NOTWICS, the leading Investor Relations consultancy in the UK, to survey 183 VCs and the results were eye-opening.
This white paper argues that VCs should proactively integrate growth marketing expertise early on, from due diligence to post-round scaling, to maximise startup success and de-risk their investments. Download the white paper to learn the key findings of our survey.
To understand the sentiment among VCs towards marketing for startups, we partnered with NOTWICS, the leading Investor Relations consultancy in the UK, to survey 183 VCs and the results were eye-opening.
This white paper argues that VCs should proactively integrate growth marketing expertise early on, from due diligence to post-round scaling, to maximise startup success and de-risk their investments. Download the white paper to learn the key findings of our survey.
| Read full white paper |
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FAQ
Find answers to common questions about our services, approach, and how we work with clients.
Solid Water Marketing Agency is a UK-based growth marketing agency specializing in data-driven strategies to help startups and established businesses achieve sustainable growth.
Our flagship service is the Growth Marketing Programme designed to identify new growth opportunities impacting your key performance indicators. The program embraces the entire customer journey - from initial awareness to long-term loyalty.
Additionally, we offer services targeted at specific growth objectives.
Our flagship service is the Growth Marketing Programme designed to identify new growth opportunities impacting your key performance indicators. The program embraces the entire customer journey - from initial awareness to long-term loyalty.
Additionally, we offer services targeted at specific growth objectives.
- North Star Metric Workshop: A full-day session to define, align, and rally your team around the single metric that matters most to your business success.
- Growth Team Training: Hands-on workshops to embed growth fundamentals and experimentation frameworks in your team’s DNA.
- Fractional CMO Consultation: Access to executive-level marketing guidance tailored to specific business goals.
- Explore all our services here.
Solid Water’s Growth Marketing Programme is a full-funnel, data-driven framework designed to unlock rapid, sustainable growth for ambitious companies.
We don’t just run isolated campaigns — we engineer a repeatable growth engine that directly moves your North Star metric and other critical KPIs. From creating demand to driving loyalty, we cover the entire customer journey and give you the exact roadmap and resources to execute it.
Our approach combines measurable results, agile experimentation, and tight alignment with your wider business goals. The programme has three core phases:
1. Research & Funnel Assessment
We start with an in-depth analysis of your business, customers, and market.
This includes:
Next, we translate insights into a tailored growth roadmap. This strategy aligns every stage of your funnel with your North Star metric and key performance indicators (KPIs). It details exactly how to attract, convert, and retain high-value customers and what needs to happen operationally to deliver results.
3. Growth Sprints
Finally, we break the strategy into 90-day Growth Sprints: structured, high-velocity testing cycles. We define clear hypotheses, prioritise tests, map required resources, and execute experiments designed to prove what works (and what doesn’t) as quickly as possible.
This means you get results at least 30% faster than with traditional static campaigns — so you can double down on what drives growth, and cut what doesn’t.
We don’t just run isolated campaigns — we engineer a repeatable growth engine that directly moves your North Star metric and other critical KPIs. From creating demand to driving loyalty, we cover the entire customer journey and give you the exact roadmap and resources to execute it.
Our approach combines measurable results, agile experimentation, and tight alignment with your wider business goals. The programme has three core phases:
1. Research & Funnel Assessment
We start with an in-depth analysis of your business, customers, and market.
This includes:
- Audience research to uncover customer needs, pain points, and motivations
- A full audit of your existing marketing funnel and its performance at each stage
- Competitor USP and SWOT analysis to find overlooked opportunities
- A review of your messaging and marketing channels
- A MarTech stack audit to identify and fix data gaps — ensuring decisions are driven by accurate, actionable insights.
Next, we translate insights into a tailored growth roadmap. This strategy aligns every stage of your funnel with your North Star metric and key performance indicators (KPIs). It details exactly how to attract, convert, and retain high-value customers and what needs to happen operationally to deliver results.
3. Growth Sprints
Finally, we break the strategy into 90-day Growth Sprints: structured, high-velocity testing cycles. We define clear hypotheses, prioritise tests, map required resources, and execute experiments designed to prove what works (and what doesn’t) as quickly as possible.
This means you get results at least 30% faster than with traditional static campaigns — so you can double down on what drives growth, and cut what doesn’t.
Unlike traditional marketing, which often focuses on short-term awareness or sales spikes, a Growth Marketing Programme is designed for long-term, compound growth.t is agile, informed by analytics and based on iterative experimentation (aka “growth sprints”) and works across the entire funnel, not just the top.
If you want to drive measurable results, adapt fast, and build a repeatable growth engine, our programme is for you. If you’re launching a one-off campaign, traditional marketing may suffice but it won’t deliver the same compound gains that growth programmes can achieve over time.
If you want to drive measurable results, adapt fast, and build a repeatable growth engine, our programme is for you. If you’re launching a one-off campaign, traditional marketing may suffice but it won’t deliver the same compound gains that growth programmes can achieve over time.
Yes — we partner with venture capital firms, angel investors, and private equity funds to unlock growth within their portfolios.
Our investor-focused services include:
Our investor-focused services include:
- Marketing Due Diligence — Assessing the scalability of marketing strategies during funding rounds.
- Portfolio Growth Audits — Identifying hidden growth levers in underperforming or high-potential companies.
- Post-Investment Acceleration — Deploying our Growth Marketing Programme to help portfolio companies hit aggressive growth targets faster.
Our name reflects the approach of blending art with robust data. Flexible by nature but unequivocal about a solid data stack as the foundation for all decision making.
We have experience across various sectors, including fintech, healthtech, hospitality, and consumer goods. We work with B2B and B2C companies, as well as startups and investors.
At Solid Water, success means real business impact — not vanity metrics. We use a full-funnel, data-driven approach that ties marketing performance directly to your core business outcomes.
Our focus is on meaningful KPIs like customer acquisition cost (CAC), lifetime value (LTV), retention rates, and revenue growth — not just clicks or impressions.
We emphasize ongoing refinement of strategies. Campaigns aren’t static—they evolve based on: user feedback, funnel analysis, sprints results or market changes ensuring your growth stays sustainable, measurable, and ahead of the curve.
Our focus is on meaningful KPIs like customer acquisition cost (CAC), lifetime value (LTV), retention rates, and revenue growth — not just clicks or impressions.
We emphasize ongoing refinement of strategies. Campaigns aren’t static—they evolve based on: user feedback, funnel analysis, sprints results or market changes ensuring your growth stays sustainable, measurable, and ahead of the curve.
We don’t stop at strategy. Once your growth programme is defined, you can choose:
Growth Sprints Management — We collaborate with your team to prioritise, run, and optimise growth experiments. We run strategic checkpoints at the start and end of each month, and provide ongoing guidance to keep growth efforts focused and accountable.
Growth Execution — Prefer us to handle it end-to-end? We’ll execute the entire programme for you — managing your funnel, coordinating with product and sales teams, and acting as an embedded growth partner.
Growth Sprints Management — We collaborate with your team to prioritise, run, and optimise growth experiments. We run strategic checkpoints at the start and end of each month, and provide ongoing guidance to keep growth efforts focused and accountable.
Growth Execution — Prefer us to handle it end-to-end? We’ll execute the entire programme for you — managing your funnel, coordinating with product and sales teams, and acting as an embedded growth partner.
You can contact us through our website's contact page or email us at marketing@solidwateragency.com
Yes, we offer a free initial consultation to better understand your needs and explore how we can help. Schedule your free consultation.
Growth is a science,
not luck
not luck
If you are serious about scaling your business, we'll help you get there faster - with less waste, more clarity, and a team that actually delivers.
Contact us